• Manage the development of collections and design focused projects ensuring that sustainability targets are met

• Manage performance and progress of strategies on climate, production processes and packaging

• Measuring and monitoring product environmental footprint, including lifecycle assessments and onboarding key business partners to achieve this.

• Ensure that Sustainable measures and policies are adhered to and updated

• Create relationships with key innovation partners and maintain partnerships with suppliers

• Provide sustainability-focused support and technical advice to the wider business to enable them to undertake their roles and responsibilities.

• Work in collaboration with design, sourcing, marketing and communications to ensure descriptions of product are a true reflection

• Work with suppliers to develop more sustainable materials

• Network of sustainable suppliers offering a variety of different materials

• Developments on scientific research, legislation, certifications, innovations and trends for the designated focus areas

• Coordinate sustainability projects on packaging in partnership with marketing, the commercial team and supply chain

• Develop and implement commercial strategies according to company goals and objectives aiming to accelerate growth

• Perform market research and analyze threats and opportunities

• Implement new customer/markets/regions acquisition strategies

• Manage existing client relationships

• Collaborate with, coordinate and train diverse teams such as marketing, sales and customer service

• Establish and manage long-term relationships with clients & stakeholders

• Understand the requirements of existing customers

• Track, measure and analyze commercial metrics using KPIs

• Manage and track expenditures, financial goals and budgets

• Monitor and report on commercial performance

• Commercial awareness

• Brand Collaborations

• Network of International Distributors/Showrooms/Agents

• Manage partner contracts

• Create business and marketing plans

• HMRC, R & D Tax Credit, claim management

• Sales Strategy – create a clear and focused sales strategy to maximise on key markets.

• Trade/fashion show knowledge and how to maximise exposure and growth

• B2B Marketing plans

• Knowledge of various markets/regions around the world

• Network of showrooms/agents/distributors in various markets

• Network of stores worldwide, independent, department & online stores

• Research new markets to enter

• Trunk show/VIP event management

• Build relationships with customers

• International network of agencies

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and regions

• Analyze customer insights, consumer trends, market analysis.

• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies

• Partner with email, performance marketing and web teams to design

• Work in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising

• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle

• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

• Manage all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

• Build and maintain social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Collection Management

• Design Direction

• Market trend-led, commercially viable merchandising

• Sustainability and ethics drive

• Collection stories/narrative

• Collaborations

• Product Costings – Cost all products at both wholesale and retail. Increase margins and reduce wastage.

• Pricing Structure – Price products for global market taking in to account different regions, currencies and pricing strategy.

• Collection Logistics - Organise and make sure all successful deliveries of sample sets to agents/distributors/events/trade shows.

Product Development

• Pattern production

• Fit sessions

• Fabric/trim sourcing

• Sustainable/ethical sourcing

• Product technical/specification documents

• Sample production management

• Maximise margin without sacrificing quality

• Branded trim development

• Photoshoot/Video Direction

• Manage Studio and Location photoshoots

• Organise models with casting sessions

• Organise photographers, stylists, assistants, makeup and hair

• Source studio and location sites

• Manage image and video editing

• Lookbook, Location, Product imagery

• Web design & development

• Digital Marketing strategy and implementation via digital marketing online tools

• Develop and implement ecommerce strategy in order to improve website performance

• Monitor web analytics and internal data sources

• Budget effectively, maximise profits

• Prepare reports and analyse conversion numbers

• Online product management, merchandising

• Manage the critical path for product and photography

• Management of e-Commerce stock

• Online sales budget control and forecasting

• Web Analytics

• Weekly product status reports

• Product uploads with product information

• Shipping, duties & taxes

• Customer service excellence

• Research market in order to discover new trends and technologies in order to improve website performance and customer journey

• Collaborate with agencies and other vendor partners

• Oversee and manage all contests, giveaways, and other digital projects.

• Streamline deliveries to customers, B2B & D2C

• Manage stock levels, delivery times and transport costs

• Coordinate and control the order cycle

• Evaluate performance and price to plan improvements

• Liaise and negotiate with customers, suppliers & forwarders

• Analyse logistical problems and produce new solutions

• Plan and manage projects

• Commercial documents

• Import/Export Duty and Tax Management

• Collection worldwide transport. Trade shows, agents, showrooms in multiple regions